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Abstract
Investment decisions play a crucial role in personal financial management, particularly for accounting students who are preparing to become financial professionals. This study aims to analyze the influence of digital financial literacy and self-efficacy on the investment decisions of accounting students in Bandar Lampung City. Digital financial literacy reflects an individual's ability to understand and utilize digital technologies in financial decision-making, while self-efficacy refers to the belief in one's own ability to achieve investment goals. This research employs a quantitative method, collecting data through surveys conducted among accounting students from various universities in Bandar Lampung. The data analysis is performed using multiple linear regression, and the findings indicate that all proposed hypotheses are accepted. These results demonstrate that digital financial literacy and self-efficacy significantly affect students' investment decisions. The study contributes to enhancing digital financial literacy among students and highlights the importance of self-efficacy in supporting more rational and informed investment decisions